San Diego Passion Guide

This project was a passion guide and accompanying app. The passion guide was a guide to something we were interested in, either as a hobby, in our area, or region. A guide we could share with others who were interested in these things as well. I chose metaphysical shops in San Diego, and their goods and services because it has always been something I have been interested in and it is very popular here. Metaphysical shops entail anything having to do with psychics, psychic readings, tarot, magic, or just alternative ways of life. My guide is for collectors of these things, like crystals or candles, or those who regularly practice. The guide itself highlights a few storefronts and also provides a map of others in the area. The app then builds on this and creates an online shopping experience for those who are interested in seeing what these stores have to offer for products. Overall, this design was successful because I was able to maintain consistent branding, which would make it easier for users to engage with both the guide and the app.