Cleo

Silver Jewelry for the Bold

Full brand and web design for @balncd.design design prompt! I had a lot of fun creating the landing page wireframe and then executing it in Squarespace!

For this theoretical brand, I focused on the bold, unique, and warm key brand personality traits. I wanted to show some of the sophistication but also affordable luxury aspects of the brand for the target audience of millennial women. Women who wear Cleo are looking for handcrafted, everyday, quality jewelry.