Happy Calf Dairy Farm

The goal of this project was to create a design across multiple different screenprinted substraights. I wanted create a comprehensive dairy farm brand. The goal was to develop an entire brand with logo, packaging, and advertising.

Happy Calf Dairy Farm is a farm that aims to teach families and especally kids about the importance of healthy eating and lifestyles. The farm is a place for education and experience and fun for all! Those who visit this farm learn where their food comes from and how to use it to take care of themselves. Most importantly they learn the benefits of a good glass of milk!

I struggled a lot in the beginning of this project when creating the initial mascot design then the design system. I wanted to ensure it was printable but also fun and kid friendly. A fun font solved that problem as well as taking the time to develop my illustration style to match the brand.

The origional substraights were going to be the t-shirt, tote bag, and milk bottle lable. Due to having extra room on my screens I expanded the advertising materials to stickers, business cards, and advertising fliers.Overall I think this project was sucessful and I really enjoyed the outcome.