Natural High

The challenge was to create three package designs for a cannabis brand that visually communicated a state of mind or experience. We needed to create a design concept that worked as a visual system over all three packages to maintain the visual identity of the brand. My brand identity and concept was an all-natural cannabis brand that truly meant natural. To do this, my brand uses flower-infused cannabis products, adding natural flavors to these plants and emphasizing their natural remedies. Using photography as the focus, these packages emphasized the floral infusions and the benefits these floral additives would give to the user. Creating contrast using colors pulled from the photos, the layout, and font choices created an inviting visual system to encourage the user to experience these products.