Dream Gotham

Dream (or Ambient) Pop got its name from the grunge guitars of alternative rock, the techno beats from neo-psychedelia, the aesthetics and tempo of ethereal wave, the bass and repetition of gothic rock, and the independent spirit of indie music. Later on, in the 1980s, dream pop began to see more gothic rock and ethereal wave influences. Layered sound, synthetic/techno beats, and high, female vocals pushed dream pop further. This sound was later also known as shoegaze. Dream pop is still popular today, continuously influenced by other popular sounds like punk, indie, and chillwave.

The challenge for this project was to create branding for a coffee shop that will play this music while creating a customized typeface for this branding. Inspired by Gotham, Dream Gotham was created inspired by the bold yet soft sounds of Ambient Pop.